Moderation

Keeping NOW useful, trustworthy and safe

NOW works best when posts reflect what is actually happening.

Moderation helps keep the map useful, trustworthy and safe for everyone.

It also helps protect the integrity of the map, reduce misleading content, and prevent material that may be harmful, abusive, disturbing or unsafe.

The goal is not to control what people share.

It is to reduce misleading, abusive and inappropriate content while preserving the value of the platform.

What belongs on NOW

NOW is designed to help people see what is happening around the world.

Examples of content that belongs on NOW include:

• Local events
• Weather and natural phenomena
• Nature and landscapes
• City life and everyday situations
• Public gatherings and celebrations
• Travel observations
• Unusual situations
• Real-world moments happening right now

...and much more.

What does not belong on NOW

To keep the platform useful, trustworthy and relevant, some types of content may be removed.

Examples include:

• Spam
• Advertisements and promotions
• AI-generated content
• Misleading or intentionally false content
• Manipulated or deceptive media
• Harassment or abuse
• Illegal content
• Pornographic content
• Graphic content shared primarily to shock, provoke or disturb

NOW is intended for real photos of real places and real events.

Content that does not reflect reality, including AI-generated imagery, manipulated media, or intentionally misleading content, may be removed.

Some real-world events may contain sensitive imagery.

The context, relevance and public value of the content may be considered during moderation.

Reporting content

Users can report posts that violate these guidelines.

Reports may be reviewed using a combination of automated systems and human judgment.

Content that violates the platform rules may be removed.

Visibility comes with responsibility.